Jiwya is a purely plant-based, artisanal, bespoke lifestyle and
fashion brand here to lead the new wave of sustainable fashion.
They are weaving a better future where experiences, stories and
timeless designs are cherished. As the world’s first brand to
house over 150+ heritage and generational Indian textile arts, their handcrafted designs are brought to life using ethically made raw
materials with the help of grassroot artisans spread across India.
The artistic creations of Jiwya come from and return to the soil
without harming the planet throughout their journey. The name
reflects their commitment to being 100% plant-based and cherishing
the planet, people and animals.
When the co-founders approached us for a brand redesign, their existing brand and website didn’t adequately portray the value and quality of the products, process, or principles upon which Jiwya was pillared. They came to us for the brand clarity and positioning of Jiwya that would bring their vision to life.
The objective of the brand redesign was to strategically rebuild and reshape Jiwya through the crafting of the brand direction and the curation of the brand expressions.
We partnered with Jiwya and built the complete Brand Strategy, Brand Identity, Website, and so much more.
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Brand Audit
Strategy Workshops
Executive Framework
Brand Book
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Brand Identity Design
Verbal Expression
Creative Direction
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Remote Interim Shoot
Fashion Product Shoot
Look Book Design
Video Art Direction
e-Commerce Catalog
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e-Commerce Website
Content Creation
Web Development
Project Management
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Instagram
LinkedIn
Blogs
Copywriting
Brand Communication
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Packaging
Gift Cards
Product Tag
Product Labels
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Pitch Deck
Business Stationery
The Brand Audit and Brand Strategy workshops were essential to lay the strong foundation of the Brand Purpose as well as for the founders to articulate the Vision and Mission of Jiwya. Over multiple hours of key conversations and exercises, we were able to envision the long term future of the brand and precisely define the Core Values and the Brand Message of Jiwya. With the Brand Substance in place, we were then able to collaboratively characterise and personify Jiwya to truly bring the brand alive.
Brand Vision
Jiwya strives to make maximum diversified climate and social impact across the fields of textile and fashion.
Brand Lookbook
e-Commerce Website Design
Design Process
Brand Wins
Within the first year of the relaunch of Jiwya, they held a handful of in-store events for customers to interact with the products and learn more about plant-based fashion (Bangalore featured below). In September 2025, they showed at the London Fashion Week which propelled them into the global market and set an international milestone which lead to a $350K investment to expand their impact and spread their brand message.
www.jiwya.com
“ We gained so much clarity of our brand's vision through the strategy and workshops you created. All our ideas came together in one place to personify Jiwya as a whole. This kind of work goes a long way and it will! “
– Co-founder of Jiwya
Design Director + Brand Strategist : Bob Surrao
Creative Director + Consultant : Shreshta Jaisingh
Graphic Designer : Lasya Digvijay
Copywriter : Madhumitha K
Sr. Photographer : Shaheen Peer
Jr. Photographer : Palak
Jr. Videographer : Hariharan R
Models : Vedant, Aasiya, Garima