Hello! I’m Bob, a Design Director with over 18 years of experience in branding and design strategy. I started my career as an Associate Designer at Ray+Keshavan | The Brand Union (India) after graduating from Parsons, The New School (NYC).
From my leadership roles in the DesignCell at Happy | McGarryBowen (Bangalore) to the Regional Senior Lead for the Art&Graphics team at Wework across India, I have built branding, strategy, and design solutions across diverse business landscapes at various stages of growth.
With a passion for telling simple stories through functional design, I’ve founded Hellohello with this as a core principle.
The Hellohello Ethos
Design Affects Everything Around Us
We want to be a part of that impact
Good Things Come from Great Conversations
Great conversations start with saying Hello
Keep it Simple
We craft simple design solutions for complex business problems
Keep it Together
We stay organised and consistent
Form Follows Function
Our work is designed functionally first
We Sell Solutions
Design is only one of the tools we use
What We Do
Brand Strategy
Brand Substance. Core Brand Positioning. Brand Messaging. Brand Narrative. Design Strategy Consultation. Brand Positioning. Brand Character. Brand Synthesis Workshops. Brand Architecture.
Branding
Brand Identity. Visual Expression. Brand Guidelines. Brand Photography. Creative Direction. Design Strategy. Verbal Expression. Design Elements. Illustrations.
Graphic Design
Packaging design. Environmental design. Print Design. Editorial Design. Spatial Design. Business Stationery. Signage and Wayfinding. Corporate documents. Presentation design. Production supervision.
Digital Design
Product & Dashboard Design. Website Design + Development. E-Commerce Design. Mobile Apps. UI Design. UX Design.
Testimonials
“ I worked closely with Bob to conceptualize and design the very original brand for nurture.farm. Bob was a terrific creative partner in the process with our founding team. He carefully balanced objective and subjective considerations and feedback in the entire process, while refining the process and moving us closer with each iteration towards a brand we really fell in love with and which resonated with the purpose and mission which we wanted nurture.farm to live for. I would highly recommend Bob for any venture, small or big, to help rethink how their customer journey and brand experience should look like and live up for. ”
Naroo Krishnan
Head of Products, nurture.farm
“ I have collaborated with Bob on creating the brand book for axio. His design sensibilities, technical knowledge and experience in visual design helped create a very strong design language for us. It was a pleasure working with him. ”
Rashi Hemdev
Senior Brand Manager, axio
“ It feels so surreal that the big branding strategy we started 7 months ago has been completed! Seeing bits of it and now seeing the final version feels like a little building we were making piece by piece, each piece being beautiful, but seeing the building complete is a different experience. Thank you for bringing our vision to life in this building!
Working with you has been an experience to cherish. You became an integral part of the team, so collaborative, so driven with ideas. Needless to say, through the brand identity you developed and through continued collaboration, you will be a part of Jiwya for a long time, we have no doubts on that. We gained so much clarity of our brand's vision through the strategy and workshops you created. All our ideas came in one place to personify Jiwya as a whole. This kind of work goes a long way and it will! ”
Aishwarya Lahariya
Co-founder, Jiwya
“ We’ve worked with Bob for close to a decade now. He is an incredibly talented graphic designer who has a keen sense of design and some great work to show for it. He has a way of understanding the brief and producing an outcome that’s almost always on point. He has a very meticulous design process to arriving at the solution, which is a pleasure to see. His attention to detail is plainly visible in all that he produces. We work with multiple other designers but each time there’s a luxury project, or one that is rather important to us, there’s no one else we’d rather work with but him, because he’s fantastic at what he does, he’s easy to work with, very patient and we’re always happy with the outcome. I’d highly recommend him to anyone looking for design solutions across the board. ”
Namrata Shah
Head of Design, Ratnaakar
“ My first impression of Bob was that this guy just knows design. Time after time he has delivered outstanding creative work that is perfectly in line with our requirements. There is always a clear thought process behind the work that he puts out. He has been a great person to work with as well – understanding, insightful, and meticulous. I am very glad to have worked with him and would wholeheartedly recommend him. ”
Nishant Shah
Joint Managing Director, Ratnaakar
“ You considered every core aspect that was non-negotiable and built the visual identity with it, for that we are really thankful to you. Cherished, well-rounded, filled with learning and enriching, I hope these words can do justice to the experience we had working with you. We got the brand identity and strategy we came looking for 7 months ago. The relationship with you will go a long way, we are sure of that, but we will also miss the weekly meeting and spending a couple hours only talking about Jiwya.”
Adhiraj Shinde
Co-founder, Jiwya
Brands We’ve Worked With And For
And other sectors we’ve worked on the past
Accessories Agritech B2B Banking Beauty Co-working Creative e-Commerce Education Entertainment F&B Fashion Finance Fintech Fitness FMCG Games Health Home Decor Hospitality Hygiene Infrastructure Jewelry Logistics Media Medical Music Real Estate Sports Tech Transportation Travel